adidasGMR - Play Connected

adidas GMR is a brand-new innovation created by adidas, EA SPORTS FIFA Mobile and Jacquard™ by Google.

adidas GMR enables players to impact their game through real-world play via the Jacquard Tag, with players able to complete challenges on the street or pitch to improve their Team OVR, unlock in-game rewards and compete in global leaderboards. 

The more they play in the real world, the better their EA SPORTS FIFA Mobile Ultimate Team™ becomes. Powered by the Jacquard Tag’s advanced machine learning algorithms, players can use real-world football activity to earn rewards and improve their Ultimate Team™ in EA SPORTS FIFA Mobile through a series of specially created challenges. The Jacquard Tag understands what players do on the pitch and powers their team in FIFA Mobile.

Find out more: http://adidas.com/gmr

The adidas Football channel brings you the world of cutting edge football. Gain exclusive access to our players, go behind the scenes with our teams and be the first to see the latest innovations in football. adidas Football's mission is to push the limits of the game forward, driving the performances of Dybala, Pogba, Salah, Messi and players around the world.

adidas teams include: Arsenal FC, Real Madrid C.F., Manchester United, FC Bayern, Juventus FC, Clube de Regatas do Flamengo, Boca Juniors, AFC Ajax, S.L. Benfica, FC Basel 1893 and FC Kobenhaven.

adidas sponsor some of the best footballers in the world including: Leo Messi, Paulo Dybala, Mo Salah, Paul Pogba, James Rodríguez, Gareth Bale, Thomas Müller, Mesut Özil, Roberto Firmino, Manuel Neuer, Joao Felix, Karim Benzema, Toni Kroos, Marcelo, Dele and many more.

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Find out more at: http://adidas.com/football