Aesthetic Driven Development: Choosing Your Art Before Making a Game

In this 2020 GDC Virtual Talk, Coldwild Games' Vladimir Slav explains how the team used the power of twitter to do the market research and design the game around the style that audiences liked before they even saw the actual gameplay.

Join the GDC mailing list: http://www.gdconf.com/subscribe

Follow GDC on Twitter: https://twitter.com/Official_GDC

GDC talks cover a range of developmental topics including game design, programming, audio, visual arts, business management, production, online games, and much more. We post a fresh GDC video every day. Subscribe to the channel to stay on top of regular updates, and check out GDC Vault for thousands of more in-depth talks from our archives.