Africa’s Top 10 Brands in 2019 – Global Brands Dominate Africa

Africa’s Top 10 Brands in 2019 – Global Brands Dominate Africa
African brands have faltered as global brands entrench their positions in Africa. Brand Africa founder and Brand Leadership chairman Thebe Ikalafeng gives a perspective on the latest Brand Africa 100 ranking.

Despite optimism for Africa’s economic recovery and with GDP growth projected at 4% in 2019 by the African Development Bank, the number of African brands in our ranking have declined by 18% in Brand Africa 100’s 2019 ranking of the top 100 Most Admired Brands in Africa (see pages 12-13).

Brand Africa 100 is a valuation and ranking of the Best Brands in Africa based on the brand’s financial performance and consumer admiration. This creates a unique index, which is published annually by African Business Magazine.

Facing renewed investment by non-African brands, Africa’s share of the most admired brands has been rapidly declining over the past three years from a high of 25% in 2013/4 to a low of 14% this year – down from 17% in 2017/8.