The Most Viewed Videos of all Time
Welcome
Login / Register

Africa’s Top 10 Brands in 2019 – Global Brands Dominate Africa

Play
Mute
00:00
Current Time 0:00
/
Duration Time 0:00
Remaining Time -0:00
Stream TypeLIVE
Loaded: 0%
Progress: 0%
0:00
Fullscreen
Playback Rate
    1
    Subtitles
    • subtitles off
    Captions
    • captions settings
    • captions off
    Chapters
    • Chapters
    auto

      Thanks! Share it with your friends!

      URL

      You disliked this video. Thanks for the feedback!

      Sorry, only registred users can create playlists.
      URL


      Added by in Top 10
      61 Views

      Description

      Africa’s Top 10 Brands in 2019 – Global Brands Dominate Africa
      African brands have faltered as global brands entrench their positions in Africa. Brand Africa founder and Brand Leadership chairman Thebe Ikalafeng gives a perspective on the latest Brand Africa 100 ranking.

      Despite optimism for Africa’s economic recovery and with GDP growth projected at 4% in 2019 by the African Development Bank, the number of African brands in our ranking have declined by 18% in Brand Africa 100’s 2019 ranking of the top 100 Most Admired Brands in Africa (see pages 12-13).

      Brand Africa 100 is a valuation and ranking of the Best Brands in Africa based on the brand’s financial performance and consumer admiration. This creates a unique index, which is published annually by African Business Magazine.

      Facing renewed investment by non-African brands, Africa’s share of the most admired brands has been rapidly declining over the past three years from a high of 25% in 2013/4 to a low of 14% this year – down from 17% in 2017/8.

      Show more

      Post your comment

      Comments

      Be the first to comment
      RSS