Air Force Veteran’s Journey from Bake Sale to Business Owner | Connections Ep. 21 | Salesforce

During his 14 years in the Air Force, James Edwards’ focus was “service before self.” And now, as the owner of James Gourmet, James serves up some Southern comfort in every one of his sweet potato pies. Find out how a military bake sale taught James about the power of personal connection, and why word-of-mouth marketing can be just as powerful as any ad spend.

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Connections: CMOs are saying “so long” to long-standing marketing playbooks. See how they’re shaking things up in this digital-first world. Join Salesforce President and CMO, Sarah Franklin, as she chats with digital leaders about how to create more powerful connections with your customers.

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