Baby Yoda Is The Best Marketing Tool

The Mandalorian's Baby Yoda Has A Special Purpose
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Baby Yoda has taken the internet by storm with his insane levels of cuteness. With each new episode of The Mandalorian on Disney Plus, people scramble to jump on new Baby Yoda memes and spread them online.

The interesting thing about Baby Yoda however is that the character didn’t appear in trailers or marketing material for The Mandalorian or Disney Plus. In fact, Disney and Lucasfilm didn’t even have any Baby Yoda merchandise available when the show launched.

That may seem like a massive missed opportunity and that Disney made a big mistake in terms of marketing Baby Yoda-- but we’re pretty sure that’s not the case. In fact, it seems like by keeping Baby Yoda out of the trailers-- they’ve shown a really good understanding of how the internet works and how memes spread online.

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