Fair and lovely Cream कहां से आई और कैसे इसने Bollywood हीरोइनों से Ad करवा करोड़ों कमा लिए?

Story Link- https://www.thelallantop.com/oddnaari/fair-and-lovely-to-drop-fair-word-from-its-name-but-know-the-history-and-marketing-of-this-cosmetic-giant/

Fair and Lovely has been a part of the Indian Market for the past 45 years. What is the marketing strategy behind this product by Hindustan Unilever Limited which propelled it into success and helped it capture more than 70 percent of the market? And does it really matter if they have decided to let go of the word fair from their brand? Watch video to know more.

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Produced By: The Lallantop
Edited By: Radhe