Francine Brooks - FB Displays and Designs - Adapting in Business and Moving Forward - Episode 12

Francine Brooks, owner and president of FB Displays and Designs, talks about hiring the right people for your business, how the business landscape has changed in Buffalo over the last 25 years, the importance of maintaining solid relationships with clients.

https://displaysanddesigns.com/

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Nickel City Graphics LLC is now vidwheel LLC.

We wanted a new name, a new identity, a clear identity, and a new, clear voice, to go with a new focus and position. vidwheel LLC is an end-to-end video agency, which means we work closely with our clients to plan, execute, AND effectively implement high-quality video to help improve multiple aspects of their businesses.

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Are you looking to generate more leads? Or maybe better leads?

Could your sales team use some modern help demonstrating your product, developing relationships, and closing deals?

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Or perhaps you’d like to show the world who you really are, reinforce your culture, and expand your brand?

Video can do that. And we can help.

vidwheel LLC is an agile video agency that fully partners with our clients to plan, execute, and effectively implement high-quality video to help elevate multiple aspects of their businesses.

Some companies help with strategy and planning. Some companies produce video. Some companies help distribute video for outreach purposes. We do all three, we do it well, and we do it at a price point that makes sense.

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Transcription:

Neil Carroll [00:00:06] Thank you for joining us again with another episode of the Smarter Business Podcast. I'm Neil Carroll, owner of vidweel. Now, you might notice that this looks a lot different than past episodes. If you're watching this on video. That's because this is the first one of these stand ups that we're recording since the arrival of the coronavirus. It's been a huge adjustment for everybody. Stay healthy and stay strong. On this episode of the Smarter Business Podcast, we have Paul Greiner doing the interviewing, and he's speaking to Francine Brooks of FB Displays and Designs. Paul talks to Francine about a number of things, including being a woman entrepreneur, and hiring the right people for your business. Please check out the episode. Comment, share, subscribe, we really appreciate your support.

Paul Greiner [00:01:01] Well, thanks for coming in, Francine.

Francine Brooks [00:01:03] My pleasure, it's a pleasure to be here.

Paul Greiner [00:01:05] It's great to have you, and if you would go ahead and kind of introduce yourself to the folks who are watching, who you are, your business, what you do.

Francine Brooks [00:01:13] All right, thanks. My name is Francine Brooks. I'm the owner of FB Displays and Designs located here in the Buffalo area. We've been in business for 25 years. Actually, last year it's been 25 years, and it's been a rollercoaster ride most of the time, because that's what business is all about. What we do is we design and build exhibits for companies that attend trade shows or any type of face to face marketing event. It could be a sponsorship event. It could be a conference. But as long as it's an event where you need to brand your business, make people aware of who you are, and what you do, we design a display that does that for you. Yes, so, but we do focus on displays that are more modular in nature as opposed to custom. We don't have a shop. We do have a little shop, but not a big one. And we use, we work with different manufacturers across the country to design displays that will fit our clients needs. But a display could be anywhere from 10 feet to 20 feet to 30 feet, or to island configuration. So this has been really our business model to use existing parts from manufacturers across the country and design a display that will fit our clients' needs.

Paul Greiner [00:02:37] Okay. So you're kind of customizing, you're giving them what they need but without having to create it all from scratch.