How to Start with Differentiation - [Year 11/Decision 1] - The Business Strategy Game 2020

This video explains how I start a new game with a Differentiation strategy. This covers all the decisions that you will want to make in Year 11 for the 2020 version of the game.

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Throughout my college career I have played The Business Strategy Game several times and achieved the highest overall performance in the history of the simulation. In Spring 2019 my performance broke all previous records and disrupted the game scoring system, which required re-coding by the publisher.

My strategy combines aspects of two of Michael Porter's Generic Strategies; Low-Cost Leadership and Differentiation. By combining facets of these strategies, I am able establish a sustainable competitive advantage over my competitors and achieve the highest level of profitability possible in the simulation.

I currently hold the #1 and #3 records for stock price in The Business Strategy Game. You can find more BSG information that I create for students on my website below:

https://www.sean-haas.com/the-bsg