Inside A Call Center As Pollsters Aim To Capture American Attitudes | NBC News

How is a national political poll conducted? Our Joe Fryer goes inside a Venture Data call center in Utah as interviewers conduct scripted surveys for the NBC News/Wall Street Journal poll. They need to survey 1,000 registered voters in just four days — a job made more difficult in the age of robocalls.

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Inside A Call Center As Pollsters Aim To Capture American Attitudes | NBC News