Most Marketing Folks Have The Wrong Notion About Marketing Ft. Dr. YLR Moorthi, IIM B | Part 1

Marketing isn’t everyone’s cup of tea. However, if you are someone who’s acquired a taste for brands, marketing, and sales, then this video is certainly for you! In this video, we spoke to Dr. Y. L. R. Moorthi, a faculty member of IIM Bangalore who has worked for several years in the industry in varied fields like Production Planning, Oil Exploration, Mechanical Design, Systems Analysis, Software Development etc. Dr. Moorthi brings his rich experience to the classroom at IIM Bangalore. In this video, he answers the top 10 most asked marketing questions.

The 5 questions covered in this video are as follows:
1) What are the current marketing trends that a Brand Manager must keep in mind? - 01:00
2) How has marketing changed with penetration of the internet in current times? - 02:33
3) Social media and influencer marketing is on the rise. How should B-school graduates look at them? - 05:07
4) What qualities does a marketing manager need to have? - 06:53
5) How can you gather human insights effectively? - 07:54

This is Part 1 of Dr. Moorthi’s full interview. Stay tuned for Part 2!

Prof. Moorthi was voted as InsideIIM’s Professor of the Year 2020 by the students of IIM Bangalore. At IIM B, he teaches Brand Management & Creative Marketing. Watch this video to get a glimpse of what students at IIM B get in their classrooms!

#IIMBangalore #MBA #ProfessorOfTheYear

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