Podcasting As A Business w/ Hala Taha (MI108)

On today’s show, Robert Leonard chats with Hala Taha about her journey from a school dropout to a successful full-time podcaster and entrepreneur. They discuss what made her want to turn her side hustles into actual full-fledged businesses; why she chose podcasting in particular; what the most effective strategies she has found for growing a podcast; how she is able to manage her time and balance all aspects of her life, and much, much more!

Hala Taha is the host of Young and Profiting Podcast, frequently ranked as a #1 Education podcast across all apps. Hala is also the CEO of YAP Media, a full-service social media and podcast marketing agency for top podcasters, celebrities, and CEOs generating over $2M in revenue in its first year. She is well-known for her engaged following and influence on Linkedin, and she landed the January 2021 cover of Podcast Magazine.

IN THIS EPISODE, YOU’LL LEARN:
00:00 - Intro
01:04 - What made Hala drop out of school, and then decide to go back and finish her studies
03:36 - When Hala realized she wanted to start building side hustles
05:00 - Difference between entrepreneurship and side hustle
08:44 - How Hala was able to manage her time and balance all aspects of her life
14:26 - How to know if you’re ready to go full time in entrepreneurship
18:12 - Podcasting and expectations
25:57 - What are the most effective strategies for growing a podcast?
31:26 - Landing high-profile guests like Matthew McConaughey and Seth Godin
36:26 - Ways to monetize a podcast and how a podcast can be an actual revenue-generating business
41:23 - How Hala got Jordan Harbinger as her mentor
45:28 - Most impactful thing Hala learned from interviewing guests on her podcast
46:18 - Most influential book for Hala
46:59 - One action to take that can help improve career, life, or business
48:13 - Hala’s question to Robert

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