Roku's earnings report - What investors should look for

Roku reports earnings after the bell. Jason Helfstein of Oppenheimer joins CNBC's "Power Lunch" team to break down what investors can expect.

Roku reported earnings for its fourth quarter of 2019 Thursday that beat analyst estimates for quarterly revenue and included a lower loss per share than analysts expected.

Shares of Roku rose as much as 9% after hours on the report but later settled around 5%.

Here are the key numbers the company reported:

Loss per share: 13 cents reported, vs. 14 cents expected, according to Refinitiv consensus estimate
Revenue: $411 million reported, vs. $392 million expected, according to Refinitiv consensus estimate
Roku reported full year 2019 revenue of $1.13 billion, beating analyst estimates of $1.11 billion. The company said in its letter to shareholders that monetized video ad impressions more than doubled over the year and “all top 10 technology and telecom advertisers, as well as all top 10 consumer packaged goods companies, spent with Roku,” according to its shareholder letter.

Roku reported average revenue per user (ARPU) of $23.14 on a trailing 12-month basis, an increase of $5.19 or 29% year-over-year. It said streaming hours increased by 16.3 billion hours year-over-year to 40.3 billion.

The company provided 2020 revenue guidance of $1.6 billion, consisting of a third platform segment revenue. Analysts expected 2020 revenue to come in at $1.58 billion, according to a Refinitiv survey. Roku said in its shareholder letter that it hopes to become “roughly break-even on a full year adjusted EBITDA basis” in 2020. Roku anticipates about $905 million in GAAP operating expenses, with the increase mostly due to its headcount increase in 2019 as well as higher facilities costs at its new headquarters and operating expenses from its acquisition of Dataxu.

On a call with analysts, CFO Steve Louden said the company would not break out Dataxu metrics moving forward and it would be included in its platform segment.

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