The Compelling Case For Modern Copywriting With Kevin Rogers

Copywriting is a somewhat different beast now than what it was 10 years ago. Copy Chief’s Kevin Rogers, however, has weathered change and stayed at the top of his game.

How can you ensure your copy keeps up with the times and gets the results you’re after? Kevin shares best practices and insights with the SuperFastBusiness audience.

Download 11 Useful Things You Ought To Know About Copywriting Today (and the PDF transcription)
https://www.superfastbusiness.com/business/713-the-compelling-case-for-modern-copywriting-with-kevin-rogers/

In the episode:

01:42 – What’s got people so enthused about copy?
03:14 – When segmentation goes mainstream
04:25 – The two-way street that leads to a sale
05:54 – How case studies enter the conversation
07:57 – The argument for authenticity
14:24 – There’s just no tricking the platform
16:14 – The real difference between pros and wannabes
17:57 – It all boils down to dialogue
21:36 – Kevin’s amazing copy-generating machine
23:37 – Bot versus the human element
25:30 – What do you do with the feedback?
30:11 – I really enjoyed the episode… can I be on your show?
32:33 – Working the big copywriting theme

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