TikTok Is Changing Country Music (for Better and for Worse)

Whether its Luke Combs and Morgan Wallen breaking streaming records, small artists like Priscilla Block and Andrew Jannakos scoring surprise #1 songs and getting record deals, or influencers coming together to form The 615 House, it's clear that TikTok is having a profound effect on the country music industry. This video is my attempt to make sense of how those shifts are happening—and what it means for the future of music. And yes, "D*cked Down in Dallas" is included.

00:00 - Introduction + The Evolution of TikTok
02:28 - The Morgan Wallen/Luke Combs Strategy
05:02 - Independent Artists Using TikTok To Launch
09:20 - Skepticism About "Hacking the System"
10:43 - What Artists Can Learn From TikTokkers
13:24 - A Few TikTok Singers I Like

Merch (what's left of it in 2020, at least): http://gradywsmith.bigcartel.com

Find Grady:
Website: http://gradywsmith.com
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Subreddit: http://reddit.com/r/CountryMusicStuff
TikTok: http://tiktok.com/@gradywsmith
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