Top 10 paid traffic industry updates of the week, Apr 20

1) CXL: Machine Learning for Paid Ads: Best Practices in a New Era https://bit.ly/2VeDaIQ

2) SEL: Selling with YouTube’s TrueView Discovery and TrueView for Shopping ads
https://bit.ly/3coqUv9

|---|

Stay in the know: subscribe to our really useful newsletter. https://bit.ly/34yOsuA

|---|

3) Smartly: The Only Four Reasons To Split an Audience on Facebook https://bit.ly/2VcemkA

4) Optmyzr: PPC During COVID-19: 5 Ways to Optimize Your Search Ads
https://bit.ly/2REIC5x

5) Outbrain: [Workshop Series] Managing Your Advertising Strategies Amidst COVID-19
https://bit.ly/3b9cKhl

6) MERKLE: Why Non-Retailers Must Consider Advertising Through Amazon
https://bit.ly/3b7Ayls

7) Kenshoo: Walgreens Uses Kenshoo Search To Restructure SEM Accounts And Save Time https://bit.ly/3akSQ1H

8) PPC Hero: 3 Connections Between Paid Search and CRO
https://bit.ly/3afHYlj

9) Smartly: The World's Largest Social Advertising Summit - Sofa Summit https://bit.ly/3aehKQn

10) SEMrush: Pausing Your PPC Campaigns Due to Coronavirus? Read this first... https://bit.ly/34I73EH

More updates here https://bit.ly/3btnFm0