Top 10 tips for attracting ASX investors to your company

July 2020 – Watch The Capital Network’s Co-Founder & Executive Director Lelde Smits introduce Rob Cameron who oversees the company’s advisory and business development.

Rob is an experienced stockbroker who founded and ran his own firm for 17 years. In a career spanning more than half a century, Rob has been an active investor in microcap and emerging ASX-listed companies, amassing significant capabilities and deep connections in that time.

In this video, Rob outlines his top 10 tips for attracting ASX investors including, clearly identifying the problem you are tackling, highlighting your track record, providing facts to articulate your business model, and explaining exactly what makes your business unique.

Rob also advises that companies communicate simply, concisely and passionately via compelling investor presentations. His one “Don’t” is that companies avoid using too much jargon, explaining their investment proposition in a way that all investors can understand. "If they don't get it, people won't invest in it,” Rob says.

To learn more about The Capital Network's investor introductions please visit: www.thecapitalnetwork.com.au/investors