Top 10 Tips to Sell More on Your Etsy Shop - Printful 2019

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Are you ready to conquer Etsy? We have something that will help you do it! Watch this video to learn 10 practical tips to become a true Etsy pro.
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The term ‘Etsy’ and other Etsy graphics are trademarks of Etsy, Inc. This video is not endorsed or in any way sponsored by Etsy.
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Mentioned links:

Etsy image requirements: https://etsy.me/33OuI4f
Etsy stats tool: https://etsy.me/385DNJa
Merchandising video: http://bit.ly/2TZFWj4
Printful lessons: http://bit.ly/2OOZw0d

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In this video:

Already selling on Etsy or planning to do so? Here are 10 tips that can help your sales on the platform skyrocket! Stay until the end of the video to find out how optimizing your product title and description can help you reach a bigger audience, how to optimize tags for Etsy products, and so much more.

Optimize product titles

Your product title is the first thing that's going to help you show up in Etsy’s search. So be sure to use keywords that people are looking for. Etsy search engine doesn’t favor product titles that are too long. Use no more than five words in your title and make them count!

Optimize product descriptions

A well-written description lets potential customers find your product as well as motivates them to go through with the purchase. The description needs to include details of the product, important keywords, and a personal touch from you. Include any sizing information, materials used, and information about shipping. Write product descriptions with keywords in mind.

Optimize tags

Tags are good for adding keywords that don't fit in your title or description. Note that Etsy only allows 13 tags, so you need to be mindful of how you use them. Try to use longer tags to add more keywords.

Free shipping

It's not just a marketing incentive, Etsy actually prefers stores that offer free shipping. Meaning you’ll be more favored in their search results. You just need to include the shipping costs in your base product price and you’re good to go.

Use appealing product photos

When people look for products on Etsy, they first notice the product photos. So it’s key to use photos that stand out. Use a photo that’s visually striking, with your product and design at the focus.

Write an about us page

You have to tell your story to be heard. It's the only way to build credibility and create a connection with your audience. A good about us page is what will give you an advantage over big-box retailers. As a small business owner, you have a unique brand story that others don't.

Offer personalization

Personalization is getting ever more popular, with a 66% increase in searches for personalizable products on Etsy last year. You can increase your conversion rate by tapping into this trend. Printful offers you to add personalization features to your Etsy product.

Keep your store active

Etsy is interested in your store being active, giving your product more search value if you keep it updated. So don’t just leave it there after creating your page, but follow the results closely and update your offers accordingly.

Optimize your product catalog

Things like product count, price, and variety can persuade a customer into the direction of buying your products or ignoring them altogether.

You don’t want to sell too much or too little products. There isn’t a specific number to aim for, it depends on how many products you have and want to sell.

Use Printful resources

There's loads of useful content on Printful’s page, including original blog posts, webinars, Printful product footage videos you can use in your store, and Printful lessons where we gather all of our educational video content. So be sure to check it out!
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