Trust vs. Likeability: What's the Difference?

What do you think is more important? Trust or likeability? When you meet someone for the first time, or if you're partnering with someone, do you consider whether you trust or like them? And in the end, what's the difference between the two?

WATCH the latest episode of Shintastic Saturday as I give a few pointers on how you can best determine trust and likeability factors. While these are two important characteristics for any entrepreneur, it's a basic concept for anyone looking to hone their communication or people skills.

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