What You Need To Know Before Eating Burger King's Breakfast
Description
If you haven't been to Burger King in a long time, it's worth switching up your morning routine to give it a shot. You might be surprised, and you might also be surprised by these things that you probably never knew about Burger King's breakfast.
Today, we take it for granted that a Croissan'wich is a legitimate breakfast option, and we can get one at a Burger King near wherever we happen to be. But the chain faced some unique challenges when it came time to invent their breakfast menu, and that time was the 1970s.
In 1971, McDonald's gave one of their franchisees the go-ahead to sell morning offerings like donuts and sweet rolls. The following year, another McDonald's franchisee showed mogul Ray Kroc his idea for a breakfast sandwich, and the fast food landscape was changed forever. That sandwich was the Egg McMuffin, and it led to billions in revenue for McDonald's. It's not surprising that other chains wanted to capture their own piece of the morning market, but Burger King faced a major problem.
Even though they started trying to develop a breakfast menu in 1979, it would be another four years before breakfast debuted at Burger King. That's because McDonald's had a surprising advantage, the grills they used for their burgers could be easily adapted to breakfast items. In order to set themselves apart from other fast food chains, Burger King had built their image on their flame-grilling methods. The flame broilers weren't nearly as adaptable, and it took a long time to come up with an efficient and delicious set of menu items Burger King restaurants could cook with existing their equipment.
Watch the video to learn what you need to know before eating Burger King's breakfast!
#BurgerKing #BK #Breakfast
Inventing the menu | 0:14
It isn't super popular | 1:33
Burgers for breakfast? | 2:20
The healthiest breakfast | 3:44
Very bad choices | 4:32
You need a coffee subscription | 5:41
A hard cut-off time | 6:37
Are those real eggs? | 7:46
International BK breakfasts | 8:24
The Croissan'wich coupon scam | 9:33
There are vegan options | 10:35
Comments