Why it's so hard to make healthy decisions

In his 2018 TEDMED Talk David Asch asserts, “Changing someone’s mind with information is hard enough, changing their behavior with information is harder still. The only way we are going to make substantial improvements in health and health care is to make substantial improvements in the behavior of health and health care.” However, as David conveys, in order to create positive health behavior change the irrationality of humans must be recognized and taken into account.

Watch David’s 2018 TEDMED Talk, “Why it's so hard to make healthy decisions” to learn how we might harness our innate human irrationality to create positive behavior change. Visit TEDMED.com to read more about David and his work.