4 Powerful Business Tips to Grow in 2020
Description
Here are my 4 Powerful Business Tips to Help You Grow in 2020. Each one tip is explained and illustrated in detail so you can fully comprehend why these business tips work and how to execute these strategies that really work.
I also look at the SEO question "Is position 10 in Google better than position 9 ?"
My Powerful Business Tips Overview
Tip 1: You Need SEO
Tip 2: A Clear Call to Action
Tip 3: Maximise Google My Business
Tip 4: Keep branding to the fore
Powerful Business Tip 1 : You Need SEO
The reality check for most businesses is you do need organic traffic to survive and it doesn't just arrive because you have a sparkly new website. So at some point or another a business owner will realise he will need SEO (Search Engine Optimisation)
For Wordpress owners , one of the most useful tools to help optimise a web site page for a set of keywords is the wonderful Yoast plugin.
The grim reality is new web sites don't suddenly find traffic. If you build a shop in a desert, their is no footfall. You need your shop where people go, the mall, shopping centre or high street. In a similar manner a website needs to be found on search terms where traffic exists.
Some SEO companies promise, I can get you first on this set of keywords. Well let me blow this apart, so can I, in fact so can anyone who knows a little about SEO. But what this is doing is telling you just half the story. If the keywords have no traffic because nobody on planet earth is using that key phrase in a search engine then your business might as well be in that desert!
While i was writing this, I decided to experiment on what I alluded too. Within 1 minute I had that keyword phrase optimised and found in the search engine results page. See https://zanet.co.uk/web-design-business-in-the-bournemouth-southbourne-area-for-people-that-need-mobiles/ and the video i used to make it at https://www.youtube.com/watch?v=QZNcn1iU0aE
Powerful Business Tip 2. Know your call to action
Do you know what you want your visitor to do?
If you don't know what action they should take then how will they ever know? Make sure you test your business website, ask for honest feedback. Zanet Design currently offer a free web site critique on https://zanet.co.uk/free-website-review/
Powerful Business Tip 3. Use GMB for local business exposure
Only the first 3 slots get decent traffic. So when GMB gets you there for free you understand why it's important. Get into directories. Some are better than others. Links are still important try https://whitespark.ca/best-citations-by-category/
Powerful Business Tip 4. Branding
Keep Branding to the fore by updating local and social information.
This year google plus was withdrawn, so use Twitter, LinkedIn, Facebook YouTube, GMB, blog. Update regularly, this improves your branding and awareness. Branding is more and more important, it improves your CTR. CTR is an important measurement on Google analytics.
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TIMESTAMPS
0:00 Overview on how you can grow your business with this video
0:20 A puzzle regarding top 10 rankings
0:50 The experience I bring with Zanet Design
1:15 4 areas to give your business a reality check
1:30 Tip 1: You Need SEO
2:05 no traffic in a desert
2:35 Marketing is essential to support SEO
3:05 Google Ads and Bing can boost SEO
3:25 Unrealistic SEO companies
3:45 Real example on https://www.youtube.com/watch?v=QZNcn1iU0aE
4:40 I managed number 1 in Google for an unused term
5:45 Tip 2: A Clear Call to Action
6:25 Some examples of Call to action buttons
7:25 Ask other people to help
8:00 Test with outsiders like user crowd at https://usercrowd.com/
8:25 Try my professional critique at https://zanet.co.uk/free-website-review/
9:35 Tip 3: Maximise Google My Business
10:30 Massive CTR on Top 3 in search engine results
12:00 Get into more directory listings
12:50 I used Whitespark
13:45 Need for adding correct category's and indexes to boost Google My Business
14:10 3 Pack https://www.youtube.com/watch?v=7bg97yJQP4I
14:20 Tip 4: Keep branding to the fore
15:00 Link to Branding VIDEO https://www.youtube.com/watch?v=pCPxeBVpGis
15:10 branding in images and website examples
16:20 Branding improves CTR
16:50 recap and summary
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ABOUT ZANET DESIGN
Hello there! I'm Zane Clements. I Own Zanet Design. I have designed web sites and worked with small businesses, entrepreneurs and marketing agency's for over 20 years.
LETS GET SOCIAL
If you need help with web design, email marketing or growing your business check out my web design website and portfolio Zanet Design Ltd @ https://zanet.co.uk
Zanet on YouTube: http://bit.ly/zanetsub to learn more web design tips.
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Zanet on LinkedIn: https://linkedin.com/company/zanet-design-ltd
#webdesign #googlemybusiness #zanet
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