SPAIN - Top 10 Most Valuable Brands, Companies (2010-2019)
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SPAIN - Top 10 Most Valuable Brands, Companies (2010-2019)
Latest report shows apparel and retail sectors are facing a challenging climate.
In a ranking dominated by apparel brands, Zara has retained the top spot as the most valuable Spanish brand with a value of $24.8 billion in the BrandZ™ Top 30 Most Valuable Spanish Brands report released today by WPP and Kantar.
Overall, the 2019 ranking value grew 1% to $103.9 billion but there were many brands that defied the average. CaixaBank (No. 13, $1.7 billion) was the fastest riser, up 36%, followed by oil & gas brand Repsol (No. 8, $3.0 billion) and national airline Iberia (No. 25, $430 million), which both grew by 19%.
The top five remained unchanged with telecom provider Movistar (No. 2, $21.6 billion), banking giant Santander (No. 3, $9.9 billion), finance brand BBVA (No. 4, $8.5 billion) and energy titan IBERDROLA (No. 5, $5.6 billion) completing the list.
Kindness and difference drive growth
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