Top 10 Popular Soft Drink companies (2012-2020) - Ranking History Trends !

This video is about Top 10 Popular Soft Drink companies (2012-2020) and their Ranking History Trends worldwide among major soft drink players. This video is interesting video to watch.

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Top 10 are as below-
1. Coca-Cola
The company is celebrating its 130th birthday this year. Despite that, the brand’s value in 2016 fell 5%, which led it rank in 17th place. Last year it was listed in–12th place. So, what happened? Consumers are looking for natural, healthier drinks, which is the reason why Coca-Cola sales are decreasing. Even though among cola drinks, Coca-Cola will probably always be a number one brand, consumers are searching for less sugar and more natural drinks. Company focus on young, creative audience encouraging their feelings and spreading the love.



2. PepsiCo
In 1893 Caleb Bradham challenged Coke and released its own cola brand. Due to the same trends that led Coca-Cola’s brand value to decline, Pepsi dropped from 41st place in 2015 to 56th position this year. PepsiCo‘s brand value declined 11%, which is more than double Coca-Cola‘s annual decline. It’s easy to notice that public image of the company centers on mega stars. It seems that Pepsi is still focused on attracting consumers who follow the latest trends, and fashion and are seeking to be more like their favorite celebrities.



3. Red Bull
The value of the Austrian brand created in 1987 declined by 38 places, landing at 211th place this year. Due to public health concerns, energy drinks have been losing their popularity year by year. Over the years Red Bull has released 13 different flavors to satisfy any consumer‘s needs. One of biggest steps for the company has been the release of a sugar-free energy drink, which reflected the company’s concerns and desire to keep its target market healthier. One thing for sure, you can disagree about energy drinks‘ benefits and damage to the human body, but encouraging customers to choose an active lifestyle is one of the strongest brands sides.



4. Bud Light
In 1982 Bud Light was introduced to consumers under Budweiser’s flag. Like many beverage products that lost their places in 2016, Bud Light wasn’t an exception. Its brand value fell from 270th to 287th place. Bud Light was known as a laughingstock of the beer industry for many years. It seems next year we can expect an upswing in its ranking due to huge changes in marketing strategy. Along with Amy Schumer, Seth Rogen, Paul Rudd and Ronda Rousey, it seems Bud Light is ready to sponsor the biggest party of 2016.



5. Johnnie Walker
In 2020 the brand will be celebrating its 200th birthday. With nine different standard blends, the brand‘s value unfortunately fell from 254th place in 2015 to 315th place. It’s the biggest decline among all 10 beverage brands among the Global 500 Brands list. Johnnie Walker is the only strong alcoholic beverage brand which managed to be on the list this year. Despite the decline, the company‘s marketing strategy is still spreading the joy of living the life ahead with advertisements featuring actor Jude Law.



6. Budweiser
The main advantage, which is obvious when talking about the Budweiser brand, is heritage. A German immigrant, Adolphus Busch introduced Budweiser to American in 1876. Ever since, the brand has been strong, huge and, most importantly, still made in USA. Due to loyalty and great taste, Budweiser is still a favorite beer brand in the United States. It’s the rare beverage brand that managed to rise in the list, from 350th to 326th place this year. Last month Budweiser release its newest commercial, once again declaring its size, locality and strength.



7. Heineken
Like Budweiser, Heineken‘s rank also rose this year: from 358th to 342nd place. Right now, Heineken can be found in 192 countries, which suggests the popularity of this brand worldwide. The Heineken brand always has made snappy commercials, which make us laugh, smile and think about good times we spend with our friends.



8. Gatorade
It’s the only sport drink brand with a value high enough to be among the other 499 global brands. Moreover, Gatorade manage to climb the chart, from 397th place in 2015 to 374th this year.


9. Sprite
Sprite has been a soft drink that always promotes itself as the first weapon fighting the thirst. The brand’s image is starting to crumble, however, because its brand value dropped more than 29 rank points this year.



10. Fanta
It’s the only beverage brand which hasn’t changed its position (488 place) in the 2016 Global Brands list.